Incidental information processing and verbal intelligence

Complex Information Processing and Intelligence

general intelligence or speed of information processing?

at the beginning of the present century, problems such as education of mentally retarded children, classification and placement of job applicants in industrial and military organizations, and students selection, gave impetus to the development of intelligence tests and the formulation of theories of intelligence. for many years factorial theories of intelligence dominated the field, but piaget&...

Simultaneous processing of verbal and spatial information.

Two experiments investigated the generality of the selective interference phenomenon by studying several different concurrent tasks, each involving either verbal or spatial information, and a range of retention intervals from 10 to 30 sec. The results supported the selective interference predictions, since the interference in performance was greater when the two simultaneous tasks both involved...

Non-verbal information processing in virtual environments

Virtual environments are interactive and immersive merging of several media consisting of mainly 3D graphics, sound, touch, and smell. This chapter describes recent efforts in human animation, selfguided synthetic actors and camera-based virtual environments. We explore the usefulness of the sense of touch experiments. Virtual environments provide a common platform for merging image and 3D data...

Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising

This re-inquiry examines the robustness of research showing that rhetorical figures such as rhyme and metaphor can have a positive impact on consumer response to advertising. Prior empirical research explicitly directed subjects to process the ads and generally examined either visual or verbal rhetoric, but not both. We embedded ads containing visual and verbal figures in a 32-page magazine des...